Est. Florida Unwritten

Florida Has a Secret.
You Were Never Meant to Find It.

Beyond the theme parks and the postcard beaches lives a Florida that's wild, weathered, and deeply human. Every week, we uncover the stories the highway signs never tell you — subscribe and let us take you there.

Welcome · The First Chapter

The First Chapter

There is a Florida that doesn't make the brochures.

It lives in the steam rising off a cypress swamp at dawn. It's the hand-painted sign outside a roadside citrus stand that's been there since 1962. It's the fisherman at the end of a forgotten pier who knows the name of every pelican that lands beside him.

This is Florida Unwritten — and this is our first chapter together.

Most people experience Florida at 75 miles per hour. They see the exits for the theme parks, the chain restaurants blurring past, the flat horizon interrupted by billboards. But slow down — really slow down — and a different state reveals itself. One of Spanish moss and fireflies. Of small-town diners where the pie is homemade and the gossip is free. Of coastal towns that smell like salt and old wood and something you can't quite name but never forget.

This newsletter is a love letter to that Florida. Every week, I'll bring you a story from somewhere the GPS doesn't think to take you. A town. A person. A tradition. A place where time moves a little differently, and the living feels a little more real.

You subscribed because some part of you already knows this Florida exists. My job is to take you there.